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For Internet companies, the number of users is very important, which is the beginning of all commercialization; for retail companies, the size of the traffic pool is also very important, which is a key determinant of the GMV ceiling. Traffic may have bottlenecks, and new executive list traffic needs to be supplemented; this article aims to expand the executive list traffic pool, to talk about the past and present of external channel cooperation, and to provide a problem-solving idea for expanding the traffic pool, as well as the life cycle of channel cooperation. 1.
The composition of the flow pool The composition of the traffic pool can be divided into two categories: internal (online, offline: more reflected in executive list retail companies) and external: 1. Composition of internal channels Internal-online: It usually refers to fission and newness through the users who operate the original traffic pool. Commonly used means: word executive list of mouth effect; Self-fission model (inviting polite, bargaining, opening red envelopes, fighting luck, etc. are all classic models, which have been tried and tested repeatedly); Content/service fission (for example.
Jay Chou paid 3 yuan in QQ Music for "Say No to Cry", if fans and friends want to listen to it, they need to pay 3 yuan to QQ Music, and they have executive list to download and register QQ Music to listen to it. fission of services). Internal-offline: usually refers to executive list attracting users into the traffic pool through its own offline contacts, of course, the premise is that there are offline contacts; the total offline retail consumption accounts for nearly 80% of the total social retail consumption.