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Of course, each company has a different form, and the resources invested in this area are also different, but whether the two can work Whatsapp Database together perfectly and become a strong team is the key to winning over competitors. Therefore, I don't think these two should be separated, but should complement each other. 03 We focus Whatsapp Database on ten groups of customer acquisition indicators, emphasizing the conversion effect When we are promoting customer acquisition, we will divide it into two lines: internal and external, involving the core indicators of the three departments.
There are six external indicators of concern, namely, the number of natural inflow registrations, the number of effective leads, the lead conversion Whatsapp Database rate and channel return on investment (ROI), the viral coefficient (word-of-mouth communication), and the customer churn rate. Registrations are routine, higher in value than PV/UV, and our Whatsapp Database funnel as the first tier of concern. Signups are probably the most important metric for a trial/experience enterprise SaaS. Whether through campaigns, content, or SEO, our goal should be to increase signups. Ideally, users would be able to learn the product on their own, use it regularly, and find enough value in it to convert into paying customers.
There are two main directions to increase the number of registrations, one is to expand the source of traffic; the other is to increase the Whatsapp Database registration conversion rate. Effective leads can be divided into MQL (M is a market verification lead), SQL (S is a sales verification lead), PQL (P is a product verification lead), using PQL is more common, we Whatsapp Database will focus on PQL because it means The user's use of the product has achieved the expected effect, and the next step is to approach the potential customer base for paid conversion. The PQL indicator is reflected in the frequency of use of functions, the duration of stay and the number of functions used.